(2015-2017)
Music Committee, Logistic & Marketing (Jan – Dec 2015)
• Assisted with music performance logistics (contacting stage vendors, performance selections, etc.)
• Independently developed website focusing on the live music and musicians to be featured at the upcoming festival.
• Produced radio spot and teaser commercial.
2015
View 2016 Event Program (PDF)
Marketing Director & Logistics (Dec 2015 – Aug 2016)
• Spearheaded digital marketing campaigns resulting in over 2 million impressions as Social Media Correspondent (over 12,000 visitors in attendance).
• Developed and maintained a 50-page CMS website, created comprehensive print and digital media strategies, refreshed branding assets.
• Produced Radio advertisements featured on K104, WDST, WRRV & Fox Radio.
• Co-managed music committee budget and staging logistics.
DIGITAL & PRINT ADVERTISING PUBLISHED with Chronogram, Upstater, Hudson Valley Table and Hudson Valley Parent.
Monthly Readership: 50,000-125,000 per publication, per issue (3 issues per publication).
2016
View 2016 Sponsor “Thank You” Booklet (PDF)
Marketing (Sept – Dec 2016)
•2017 Marketing content created during the 4th quarter of 2016.
*Marketing developed and implemented while excluded by Marketing Committee
2017
(concept) 2017 Logo & Physical Lightbox Installation