(2015-2017)

Music Committee, Logistic & Marketing (Jan – Dec 2015)

• Assisted with music performance logistics (contacting stage vendors, performance selections, etc.)

• Independently developed website focusing on the live music and musicians to be featured at the upcoming festival.

• Produced radio spot and teaser commercial.

2015

View 2016 Event Program (PDF)

Marketing Director & Logistics (Dec 2015 – Aug 2016)

• Spearheaded digital marketing campaigns resulting in over 2 million impressions as Social Media Correspondent (over 12,000 visitors in attendance).

• Developed and maintained a 50-page CMS website, created comprehensive print and digital media strategies, refreshed branding assets.

• Produced Radio advertisements featured on K104, WDST, WRRV & Fox Radio.

• Co-managed music committee budget and staging logistics.

DIGITAL & PRINT ADVERTISING PUBLISHED with Chronogram, Upstater, Hudson Valley Table and Hudson Valley Parent.

Monthly Readership: 50,000-125,000 per publication, per issue (3 issues per publication).

2016

View 2016 Sponsor “Thank You” Booklet (PDF)

Marketing (Sept – Dec 2016)

•2017 Marketing content created during the 4th quarter of 2016.

*Marketing developed and implemented while excluded by Marketing Committee

2017

(concept) 2017 Logo & Physical Lightbox Installation